Continue reading »]]> Facebook is the most trusted and Friendly network Most of the people. Use online be it school kids or college students or even the adults, now its the individual identity else friends even view the person as if they are from outer world or living under the rock.

As millions of people are now using face book as their day to day partner the opportunity to market this multitude of people is of high importance as all people are online most of the time and they see the information provided by their friends as first priority.

Now using the power of Facebook one can simply market your product or services to the masses. First step is to join Facebook using your email id and once you confirm your membership you can send invitations to your friends through your email address book and all people you had come across in your email conversations.

As you visit your member area there is a tab which says you can “create your page” Now all you need to do is just click it and go by the instructions provided there. You can add a photo of your product and give more details about it and also the contact address of the business you need to promote and also the contact number of yours to get in touch if more info are needed by your customers. Once done you can share your page with your friends and relatives and ask them to share it too.. by this way your page get more views and more and more people start liking your page.. Even you can go one step further and advertise your product page to target audiences through facebook ads and the moment you get more likes now you can write on your fan page wall about your product and even attract more sales and conversions and reach of your product to the masses..

This is the viral marketing Power of Facebook. Do take advantage of it Today.

Continue reading »]]> The impact of Social Media on our personal, social and business life is immense. Lots of people like Facebook, as it helps a person or business to easily interact with each other by sharing pictures, videos, products, offerings and other stuffs. Business sector has greatly affected by Facebook. Facebook has lots of positive aspects for online business world, but at the same time, it creates problems and hectic tasks for marketers. Facebook problems can not only waste valuable time, but it also divert business managers mind to irrelevant things that may have no relation with business.

Facebook problems like non-filtered data sharing allowed many countries to ban it. China, Pakistan, Syria and Vietnam banned and blocked it services due to religious discriminatory and anti Islamic posts that created big mess in many Muslim countries. Just like this, businesses also get lots of discriminatory stuffs in groups and like pages. People usually use abusive languages and bad words for criticism on business pages and groups which triggers and generates negative word of mouth

Online businesses have no option to block and stop access of irrelevant people to pictures, videos and other confidential information. People can easily copy and share it on their wall which can create serious problems for lots of online businesses, as competitors can easily copy ideas, product design, target market and marketing strategies. If a person wants to show a design, logo or commercial to a specific person, everyone will be able to see it, it can leak your idea in the market.

One of the major Facebook problems in a business marketing strategy is that everyone can like your business like page, whether he or she knows your business, rules and policies or not. It usually makes more clutter and crowd like environment on business page.

Advertising on Facebook is cheaply and convenient, but they are usually ignored by target market. Ads are usually posted on the right side with unattractive design which avoids people to click or see what’s in it

Facebook is not a perfect place for many online businesses. It is confined to teenager’s young people because of its informal applications and complex to use. So businesses offering products or services for old and aged people cannot get benefit of Facebook

Continue reading »]]> Internet has made business routine tasks simpler and easier. An online business can effectively utilize modern internet tools in their marketing activities. In 21st century, avoiding the importance of social media especially Facebook can be a big mistake for an online business. Millions of businesses are earning billions of revenues by using free Facebook services like Facebook like pages and groups. These pages are free, easier to make and simpler to use.

An Online business with limited resources can avail this Facebook service easily by just making an account and then a like page. In Facebook like pages, one can easily share pictures, videos, news, and information about product or service in a more elegant and friendlier manner. Facebook like pages also allows a business to hear suggestions and complaints from clients and other stake holders which can help in improvement of products. Facebook also allows an online business manager or social media consultant to reply to their customers, post comments and like statuses posted by customers. It gives a positive, relational feeling to customers that someone is hearing and watching.

With the help of Facebook like pages, a company can effectively make long term reliable relationships with clients. Creating and sustaining long term relationship helps a business manager to tackle factors like risk and uncertainty exists in the market.

These free pages can also be promoted through Facebook advertising tools. Facebook provides more flexibility and easiness in advertising by providing several options to businesses. One most important and effective option by Facebook is limiting ads to a specific region or country. This option not only helps a business to target their home land specific markets but it also helps to take more benefit from their scarce resources.

Facebook likes pages has decreased and dropped costs to a desirable level that was considered a dream in early ages. Online small and big businesses intending to advertise and market their product virtually must follow and take benefit from Facebook like pages, as it is free, simple and convenient.

Continue reading »]]> The importance of Facebook cannot be avoided in any sector, whether it is personal, business or social sector. Facebook helps people and businesses to interact with each other in a more professional and friendly environment. Businesses usually make business pages and groups on Facebook for interacting and keeping in touch with clients and stake holders where people can comment or post statuses. Facebook Comments box usually helps clients, consumers and other stake holders to share views, suggestions and information.

Facebook comments allow business owners and managers to get to know consumers taste, choices and recent trends in market. This gives huge benefit to marketers, as they won’t have to perform or conduct any market research in the future for new offerings.

Facebook comments box can also be handled and fixed in Blogs or online business websites. This function helps visitors and consumers to quickly post comments on blog or website. Facebook comments box in a website provide easiness and facilitate visitors not to log in regularly for commenting or sharing any information. Comments in websites are also posted on every commenter respective Facebook profile that can be seen by his or her friends. It provides free marketing of products for businesses.

Through Facebook comments box, chances of getting spam posts or comments are zero because a person has to sign in for commenting on posts. It saves more time and resources of a company.

People can share their views on pictures, videos or commercials easily through comment box. It allows a business to easily gather information that consumers like the most, e.g. color of a product or packaging may be disliked by consumers, so a business can get lots of good ideas through Facebook comments box. This app is a free marketing tool that also helps other customers and clients to get to know about product or service, as users may have experienced any kind of defect or positive factor.

Continue reading »]]> As more and more companies advertise on Facebook, you’re probably thinking, “Should I join Facebook, too? Why should I advertise on Facebook? What can I gain from it?”

Don’t worry. Many other companies who haven’t joined the Facebook bandwagon are having the same thoughts. But whether you’re zeroing in on the local market or want to go international, Facebook is a good place to start advertising your brand. Here’s why:

It’s a growing social network. One reason why you should advertise on Facebook is you get access to more than five hundred million active users. These are people who log onto the network every day and interact with their friends, click ads, and play online games. All it takes is to get through to a portion of these users. Once a number of Facebook users hear about your brand and like it, their friends—hundreds of them (each Facebook user has at least 130 contacts)—are sure to know about it.

You reach a large group of people with purchasing power. Another reason why you should advertise on Facebook is that you can get your brand seen by people who have the capacity to buy. Facebook is not just for teenagers. Some of the social network’s leading users are between 26 to 34 years old, people who are working and have the money to spend.
Facebook lets you connect directly with your customers. Still another reason why you should advertise on Facebook is that you get to be up close and personal with the people who like your brand—people who may have bought from your company or heard of it. These are people who already know you—and they’re telling their friends, too!  Unlike traditional advertising in which you get your brand in front of thousands of people, many of whom you’re not sure are even interested in your products, Facebook lets you reach only those people interested in your brand. This happens with the Like button. When people “like” your brand on Facebook, your ad goes on their walls and their friends see it.

It doesn’t cost you much. You don’t have to spend much on ads. That’s another reason why you should advertise on Facebook. You can start with a simple fan page and gather your fans—your customers or people who like your brand—and announce new offers, sales, and other promotions.

Get through your target audience. Another reason why it’s so much easier to advertise on Facebook is that the social network enables you to present your ads to users from a specific state or city. Obviously, there’s no point in advertising to people who do not have access to your brand or live in a different country or state and aren’t your actual market. By reaching out only to potential customers, it’s so much easier to close a sale.

It’s versatile. Another reason why it pays to advertise on Facebook is because it gives you so many ways to promote your brand. Aside from the usual fan pages, you can do a poll, invite people to an event, get people to sample your products, hold a contest, and upload a video ad. Sky’s the limit!

With all the advantages that Facebook brings, why are you still stuck on traditional advertising? If you haven’t gotten on Facebook yet, do it now. Don’t let your brand be left behind!

Continue reading »]]> There are so many ways to advertise on Facebook that if you’re a newbie to this social network advertising thing, you can easily be overwhelmed. Don’t fret. There’s a first time for everything

So how do you go about advertising on Facebook? Let’s study the possibilities

If you’re broke, how do you advertise on Facebook? For small businesses and nonprofit organizations that don’t have the budget, building a fan page is a good way to get their name out there. A simple fan page is in itself a form of advertisement, plus it’s free

Creating a fan page for a business is similar to creating a profile on Facebook. You add a photo, a link to your website, and other basic company information that you want people to know. Adding a photo of your brand is important because you need to put an image out there that people will recognize and identify with your company.

Once you have your fan page up, tell people about it and encourage them to “like” it, or to click the thumbs-up icon, which signifies their approval or interest in a person, brand, company, or any other entity

Of course, having a fan page doesn’t end there. Similar to a personal profile, you need to keep your fan page alive by posting updates, uploading pictures, building your fan base, and engaging your fans
Let’s say your company is holding an exhibit and you want to tell the public about it. How do you advertise this on Facebook? You can place an event ad. What’s nice about creating an event on Facebook is that you get to invite your friends. What’s more, if your event is a public one, you can encourage the people you invite to invite their friends as well.

If you have a little money to spend on samples, you can do a sampling ad on Facebook. This lets you offer a free sample to anyone on Facebook. This is easy because not a lot of people will refuse a sample, especially if it’s free and they’re getting it right off their profiles. The payback for sampling ads is when someone who got a free sample of your product posts a status update mentioning your products — especially if it’s a positive comment. Then more people will know about your brand

But what if you want to integrate your traditional ads on the social network? How do you use those ads on Facebook? You can do this through the basic like ad. A basic like ad is really just your regular ad, only it’s shorter and simpler. Your goal is to get people to “like” your ad because when they do, this action is posted as an update on their wall. Their friends and contacts see this update and will know about your brand and might even “like” it themselves. The “like” ad lets you choose the kind of people you want to advertise to, so you can narrow down your choices according to their geographic location and interests

Another way to gain followers and fans on Facebook is through the poll ad. The advantage of this type of advertising is that it allows you to reach Facebook users who are not fans of your business page. It involves asking a question to a Facebook user, who then selects an answer from a drop-down list. Once the user has selected an answer, the user will see statistics on the answers of other Facebook users.

The fan page, the event ad, the sampling ad, the basic like ad, and the poll ad—these are just some of the many different ways that you can advertise your brand on Facebook. As you go along, you’ll find myriad ways of reaching out to potential buyers and consumers. The possibilities are exciting!

Continue reading »]]> If you have a Facebook or Twitter profile, you are probably thinking that social network marketing is easy. After all, you’ve had a lot of practice on these social networks with your friends. Right?
Wrong. Running a company profile on Facebook and Twitter is so much different from how you run your personal profile. The people who follow you aren’t friends who will be forgiving of the faux pas you commit online. These are people whose opinions matter when it comes to your brand

Like you, many other social network marketers are still feeling their way through this whole new phenomenon. Not everyone has done so successfully. The good thing is, we can learn from those who have gone before us

We’ve put together some how-to advice on social network marketing. Some of these suggestions are practical ones that you’ve probably heard before. Still, it always helps to know the fundamentals before you start to do your own thing.

So here are our five how-to’s for a successful social network marketing campaign:

1. You can’t be in two social networks at once.

As a multitasking marketer, you’re probably so excited to start social network marketing on Twitter, Plurk, or Facebook that you open an account in each of these and start tweeting, plurking, and posting status updates. Yes, that happens to most of us newbies. However, what we all fail to see is that like in real life, it’s simply impossible to be active in all social networking sites at once. And because you can’t . .  .

2. Focus on only one social network and strengthen your fan base there.

When we multitask, sometimes the quality of our work is sacrificed. That is also how it’s like when we straddle two social networks at one time. The trick is to focus on only one. Know all the ins and outs of that social network. Build your fan base there. Engage your followers, post regular updates, run a contest. Once you have established a strong fan base, you can rest easy and let someone else take over while you build another base in another social network.

3. Get someone to represent your brand.

If you have a brand ambassador, it helps to have that person moderate or manage your social network profile by posting status updates, asking a question, or running a contest. Find a person that your fans can relate to. People don’t easily trust a brand unless they are familiar with the person behind the logo.

4. Let the real you shine.

Don’t be a put-on. Your fans will know if you’re faking it. Social networking is all about engaging people, getting to know them, sharing your thoughts—building relationships. You can’t build a relationship based on something that isn’t real.

5. Participate.

Remember that you’re not the only one out there. There are other social media marketers who are working to further their brands. Go and start a conversation with others. Network the way you would offline. Ask questions. You will find that you’ll learn a lot about improving your brand — and not just about social media marketing — by engaging those around you in real conversations.

A social network is also, in some ways, a social situation — and the way we treat other people has an impact on how we are viewed. Being kind, nice, and polite will take you a long way down the social network marketing trail, and maybe you’ll find that by being so, you won’t be trudging down a lonely road.

Continue reading »]]> By now you’ve created a Facebook fan page for your business and would like to try your hand at placing an ad on Facebook.

Sounds easy, right? Actually, it’s not. Face it –people don’t go on Facebook to buy stuff. They go there to socialize with their friends. So when you’re creating an advertisement for Facebook, keep in mind that you’re wrestling it out with other things that your target audience finds interesting. So how do you make sure your ad stands out

Here are some tips to keep in mind when creating an advertisement for Facebook:

1. Keep it short and simple.

A typical ad on Facebook has copy that is fewer than 135 characters. You want to catch attention by going straight to the point or pairing your image with a witty tagline. One hair salon that created an advertisement for Facebook discovered that fielding an edgy and irreverent ad increased its customers by 20 percent.

2. Make your ad stand out.

You can do this with a catchy tagline AND a good photo. What they say is true: “A picture speaks a thousand words.” Use an image that merits a second look and you’ll get people clicking the “Like” button. Be careful, though, with images that border on risqué or lewd when creating an advertisement for Facebook or your ad may get rejected.

3. Ask a question.

You can get our potential customer thinking by asking a question. Many businesses that have advertised on Facebook have gotten a better response by asking a question.

4. Narrow it down.

The bad news is that Facebook has more than 500 million registered users. How do you advertise to all of them? The good news is that you can target your audience based on their interests. This will make your campaign more successful. For example, if you’re promoting a new coffee shop, you might want to target people who live within the area. You can also reach out to people who have “liked” or expressed interest in coffee or other coffee brands.

5. Know your audience.

Whether you’re placing a traditional ad or a Facebook ad, it always pays to test. For example, one restaurant group placed two ads on Facebook—one targeting women and another that targeted both sexes. The advertiser discovered that targeting women enabled them to gain 1,000 new fans in two weeks.

Now that you know a little more about creating an advertisement for Facebook, you’re ready to make your first ad. If you have done traditional advertising in the past, some of the wisdom that you carry with you may not be applicable to Facebook advertising, so it always pays to test your ads. If your ads don’t get a lot of “likes,” don’t be discouraged. Not everyone will get it right the first time. What’s important is that you learn from the first try and apply your newfound knowledge to the second in order to improve your advertising strategy.

Continue reading »]]> Many people think that advertising on Facebook is easy — all you have to do to be big on the Internet is to set up a fan page and everything else will come together. The sad thing is, Facebook marketing involves a lot of work. In the same way that you would build a reader base for your blog, you need to do a lot of “legwork” when you’re marketing on Facebook.

Now we’re going to share three advertising myths about Facebook that many companies believe to be true, but which actually aren’t:
MYTH: If you build a fan page, they will come.

One of the biggest myths that companies new to Facebook marketing believe is that once they get their fan page up and running, people will naturally flock to it. On the contrary. The real—and hard—work in Facebook marketing happens after you build a fan page

It’s easy to put up a fan page. You only have to fill in important details such as your company website address and contact info and upload a photo or a corporate logo. But for a fan page to gain fans, you need people—Facebook users—to “like” your page. How do you do that if you don’t let people know about the existence of this Facebook page? You can gain more fans and followers by advertising your Facebook page. Link your website to your fan page and vice versa. Encourage business employees to add a link to your Facebook page to their e-mail signatures. Linking your Facebook page on Twitter and in your blog helps to build awareness, too. You can also gain more fans by posting a targeted ad or by suggesting that your Facebook contacts “like” your fan page.

MYTH: If fans like my brand, they will start a discussion.

Fans won’t start talking until there’s something to talk about. How can you get your fans talking? First you have to initiate the conversation. You can do this by posting status updates, photos, videos, or anything related to your brand. You can also ask your fans a question to get them to answer, or you can hold a contest and offer a gift to encourage Facebook fans to be more active in your fan page. Don’t forget that the advertising of your Facebook contest will help to bring in more participants.

MYTH: What people say about my brand on Facebook doesn’t matter.

Many brick-and-mortar companies, not understanding the power of social media, shrug off the complaints that they come across on social network sites such as Facebook, dismissing these as just chatter. What these companies fail to realize is that on Facebook, everyone has a voice and that anything posted by a Facebook user will be seen by hundreds of friends. These complainers may not be celebrities and they may not matter to your brand, but their opinion of you will be seen by hundreds of their friends. What they say will influence their friends’ idea about a brand, person, or entity. That in itself is a form of company advertising on Facebook — only negative. The lesson? Listen to what your fans have to say, and do something about it.

In the same way that you need to take care of your offline relationships, it’s also important that as a brand, you take care of your online relationships with your fans and followers. Listen to them. Engage them. Get to know them better. Pick their minds. You will find that marketing your brand on Facebook will not only expand it online, but you will also pick up ideas that can help you improve your business.

Continue reading »]]> Many people think that advertising on Facebook is easy — all you have to do to be big on the Internet is to set up a fan page and everything else will come together. The sad thing is, Facebook marketing involves a lot of work. In the same way that you would build a reader base for your blog, you need to do a lot of “legwork” when you’re marketing on Facebook.

Now we’re going to share three advertising myths about Facebook that many companies believe to be true, but which actually aren’t:
MYTH: If you build a fan page, they will come.

One of the biggest myths that companies new to Facebook marketing believe is that once they get their fan page up and running, people will naturally flock to it. On the contrary. The real—and hard—work in Facebook marketing happens after you build a fan page.

It’s easy to put up a fan page. You only have to fill in important details such as your company website address and contact info and upload a photo or a corporate logo. But for a fan page to gain fans, you need people—Facebook users—to “like” your page. How do you do that if you don’t let people know about the existence of this Facebook page? You can gain more fans and followers by advertising your Facebook page. Link your website to your fan page and vice versa. Encourage business employees to add a link to your Facebook page to their e-mail signatures. Linking your Facebook page on Twitter and in your blog helps to build awareness, too. You can also gain more fans by posting a targeted ad or by suggesting that your Facebook contacts “like” your fan page.

MYTH: If fans like my brand, they will start a discussion.

Fans won’t start talking until there’s something to talk about. How can you get your fans talking? First you have to initiate the conversation. You can do this by posting status updates, photos, videos, or anything related to your brand. You can also ask your fans a question to get them to answer, or you can hold a contest and offer a gift to encourage Facebook fans to be more active in your fan page. Don’t forget that the advertising of your Facebook contest will help to bring in more participants.

MYTH: What people say about my brand on Facebook doesn’t matter.

Many brick-and-mortar companies, not understanding the power of social media, shrug off the complaints that they come across on social network sites such as Facebook, dismissing these as just chatter. What these companies fail to realize is that on Facebook, everyone has a voice and that anything posted by a Facebook user will be seen by hundreds of friends. These complainers may not be celebrities and they may not matter to your brand, but their opinion of you will be seen by hundreds of their friends. What they say will influence their friends’ idea about a brand, person, or entity. That in itself is a form of company advertising on Facebook — only negative. The lesson? Listen to what your fans have to say, and do something about it

In the same way that you need to take care of your offline relationships, it’s also important that as a brand, you take care of your online relationships with your fans and followers. Listen to them. Engage them. Get to know them better. Pick their minds. You will find that marketing your brand on Facebook will not only expand it online, but you will also pick up ideas that can help you improve your business.